RG Pneus Barretos
Heavy-duty tire catalog with filters, installments and an admin panel — built for a truck-tire specialist.
- Year
- 2026
- Role
- Site, system and user experience, built end to end
- Status
- Live
For whomTruck driver or fleet owner looking for a tire, plus the store team running everything from the panel.
The case
Problem
A specialist in heavy-duty truck tires serves drivers, fleet owners and rural producers. With no online catalog, every question about size, photo or installment turned into a phone call. Tire repair and roadside assistance stayed invisible, buried in a social-media profile.
Solution
I modeled a public catalog filterable by category and size, with cash vs installment price on the product page. Around it, three flows were isolated: B2C (storefront), B2B (fleet lead capture) and 24/7 roadside assistance with geolocation straight to WhatsApp. Programmatic SEO by city, brand and size. Admin panel so the team can operate without a dev.
Outcome
- Customer sees photo, size and price without having to call
- Tire repair and roadside assistance get their own page with geolocation
- Team updates the catalog directly from the panel
- Site becomes a 24/7 channel, captures demand off-hours
+15
years in business
4.8★
on Google · 20+ reviews
Why it's built this way
The site reads from a single protected database — the same record feeds the storefront, filters, comparator and every city or size page that lands on Google. Your own panel with login so the team can update without calling a dev. Automated tests run before every site update.
What the system does
6 areas in the system, all working together — same login, same look, no jumping between tools.
Public catalog
Searchable storefront of tires, wheels and services.
- Filters by category, size and text search
- Product page with cash vs installment price
- Compare models side by side
- Weekly promotions with discount badge
- Tool: "don't know the size: find it through the wheel"
Tire repair and roadside assistance
24/7 emergency support with geolocation.
- Detects browser location
- Builds a WhatsApp link with Google Maps coordinates
- Dedicated tire-repair services page
Fleet (B2B)
Lead capture and qualification for trucking fleets.
- Quote form for fleets
- Spreadsheet import for quoting
- Confirmation page with next steps
Programmatic SEO
Landing pages generated by city, brand and size.
- Pages per city in the region
- Pages per tire brand
- Pages per specific size
- Guides and FAQs optimized for search
Admin panel
Full catalog updates with no dev in the loop.
- Tires, wheels, brands and models
- Photo upload
- Site notices and installment rates
- Banners and creatives
- Roles and password rotation
Insights and operations
Internal dashboards to monitor the site's health.
- Operational overview
- Technical health of the system
- Incoming fleet leads
- Audit trail of team actions
Why it's built this way
The choices that unlocked the project — what existed before, what changed and why.
Manual catalog → relational data model
Before
Loose spreadsheet with photos on Drive. Each new tire meant duplicate work: log it on one side, republish on the other.
After
Relational model by size, brand and application. A single record feeds the storefront, filters, comparator and programmatic SEO.
WhyTruck tires are a decision by size, not by aesthetics. Modeling that in the database turns one record into N indexable pages.
Single inbox → flows isolated by intent
Before
Everything came through the same WhatsApp number: tire questions, fleet quotes and roadside emergencies competing for the same queue.
After
Three separate flows: B2C storefront, B2B fleet form and 24/7 roadside assistance with geolocation that builds a Maps link straight into WhatsApp.
WhyEach intent has different urgency and qualification needs. Mixing them all in the same channel delays the urgent one and loses the commercial one.
Brand-only traffic → programmatic SEO
Before
Traffic depended 100% on direct branded search and word of mouth.
After
Landing pages generated by combinations of city, brand and size. Each page is indexable and answers a real driver query.
WhyTire buyers search by size, not by store name. Covering the long tail is where qualified, cheap traffic lives.
How the system protects you and scales
What's under the hood, in plain English.
- Database with per-user access rule (nobody sees what isn't theirs)
- Your own panel: update content without calling a dev
- Every page built to rank on Google
- Automated tests run before every site update
- Images optimized to load fast on mobile
- Loads in seconds, even on weak 4G
Connects with
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