Áurea Beauty X
Aesthetics brand platform split into three pillars — Studio (live), Class and Store (waitlist) — with a different path for each customer stage.
- Year
- 2026
- Role
- Site, system and user experience, built end to end
- Status
- Live
For whomAesthetics customer at any stage of the decision, and the brand team handling bookings and content.
The case
Problem
Aesthetics studios live hostage to social platforms: information scattered across stories, old posts and DMs, vanishing into next week's algorithm. The brand needed a home address where studio, specialist, method, each procedure, testimonials and packages lived organized and durable.
Solution
I centralized every piece of brand information in a detailed record per procedure, plus pages for the specialist, the studio and the method. On top of that base, I isolated three entry flows into the Studio by decision stage ("I already know", "I'm not sure", "I'm a recurring client") and waitlist capture for Class and Store before launch. Paid "Prior Evaluation" works as both a filter and revenue at first contact.
Outcome
- Customer finds everything at one single address
- Brand no longer depends on the algorithm to introduce itself
- Paid Prior Evaluation filters the curious and generates revenue
- Class and Store start building an audience before launch
4.9★
on Google · 62 reviews
3
brand pillars in a single site
20+
pages with cohesive identity
Why it's built this way
Everything in one protected database, plugged straight into the booking platform (Belasis) and real Google reviews. Each customer stage has its own path, with a coherent brand identity across the three pillars.
What the system does
7 areas in the system, all working together — same login, same look, no jumping between tools.
Studio (in-person)
3 entry flows by customer decision stage.
- Procedure catalog with detailed record
- Side-by-side procedure comparator
- Paid Prior Evaluation (qualifies leads and generates revenue)
- Sempre Beauty plan for recurring clients
- Belasis integration for booking
Class (mentorship)
Dedicated micro-site with waitlist capture.
- Method overview page
- Email capture for launch
- Distinct visual identity inside the brand
Store
Micro-site for the upcoming store with waitlist.
- Store overview page
- Email capture for pre-launch
Procedures (full record)
Each procedure with everything the customer needs before booking.
- Description, indications and contraindications
- Procedure and result photos
- Benefits and what to expect
- Procedure-specific FAQ
- Comparator across similar procedures
Content and blog
Owned authority outside social media.
- Own blog with list and detail pages
- Testimonials pulled from Google
- Service protocol explained
- Specialist page (Larissa) and studio page
Admin
Waitlist and content management.
- Login and password reset
- Waitlist dashboard
- Roles and basic audit log
Institutional and legal
Brand, method, packages and policy pages.
- About, Sempre Beauty method, packages
- Privacy policy and terms of service
- Direct WhatsApp and Google Maps shortcuts
Why it's built this way
The choices that unlocked the project — what existed before, what changed and why.
Single landing → three flows by decision stage
Before
A traditional institutional site pushed every visitor to the same booking CTA, regardless of where they stood.
After
Three entry routes into the Studio segmented by stage: "I already know", "I'm not sure" and "I'm a recurring client".
WhyA decided customer wastes time on institutional fluff. An undecided one bails if dropped straight into booking. Splitting reduces friction on both sides.
Everything on Instagram → durable record per procedure
Before
Procedure information lived in stories and old posts, gone within a week of the algorithm cycle.
After
One dedicated page per procedure: description, photos, indications, contraindications, FAQ and a comparator for similar treatments.
WhyAesthetic procedures are a researched decision. Durable, specific content converts better than ephemeral social posts.
Free evaluation → paid Prior Evaluation
Before
Anyone could book a free evaluation. Result: agenda packed with the merely curious and high no-show rate.
After
Paid Prior Evaluation through an external platform filters real intent and turns the first contact into revenue.
WhyHigh-end aesthetics don't compete on cheap calendar slots. Charging the first contact qualifies the lead and respects the specialist's time.
How the system protects you and scales
What's under the hood, in plain English.
- Database with per-user access rule (nobody sees what isn't theirs)
- Your own panel: update content without calling a dev
- Every page built to rank on Google
- Images optimized to load fast on mobile
- Loads in seconds, even on weak 4G
- Direct WhatsApp shortcut on every page
Connects with
View full tech sheet
I want one like this
If you saw your business in this project, let's talk about yours — no strings attached.
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