Áurea Beauty X
Platform for an aesthetics brand split into 3 pillars: Studio live, Class and Store on a waitlist, with flows by decision stage.
- Year
- 2026
- Role
- Full-stack development, design and UX
- Status
- Live
- Complexity
- High
For whomAesthetics customers at any decision stage plus the brand's admin team
The case
Problem
Aesthetics studios live hostage to social platforms: information scattered across stories, old posts and DMs, vanishing into next week's algorithm. The brand needed a home address where studio, specialist, method, each procedure, testimonials and packages lived organized and durable.
Solution
I centralized every piece of brand information in a detailed record per procedure, plus pages for the specialist, the studio and the method. On top of that base, I isolated three entry flows into the Studio by decision stage ("I already know", "I'm not sure", "I'm a recurring client") and waitlist capture for Class and Store before launch. Paid "Prior Evaluation" works as both a filter and revenue at first contact.
Outcome
- Customer finds everything at one single address
- Brand no longer depends on the algorithm to introduce itself
- Paid Prior Evaluation filters the curious and generates revenue
- Class and Store start building an audience before launch
4.9★
on Google · 62 reviews
3
brand pillars in a single site
20+
pages with cohesive identity
Architecture
React + Vite on the front, Supabase on the back (Auth and Postgres with RLS for the waitlist), integrated with a booking platform (Belasis) and social proof pulled from Google.
System modules
7 modules integrated in the same database, same auth, same design system.
Studio (in-person)
3 entry flows by customer decision stage.
- Procedure catalog with detailed record
- Side-by-side procedure comparator
- Paid Prior Evaluation (qualifies leads and generates revenue)
- Sempre Beauty plan for recurring clients
- Belasis integration for booking
Class (mentorship)
Dedicated micro-site with waitlist capture.
- Method overview page
- Email capture for launch
- Distinct visual identity inside the brand
Store
Micro-site for the upcoming store with waitlist.
- Store overview page
- Email capture for pre-launch
Procedures (full record)
Each procedure with everything the customer needs before booking.
- Description, indications and contraindications
- Procedure and result photos
- Benefits and what to expect
- Procedure-specific FAQ
- Comparator across similar procedures
Content and blog
Owned authority outside social media.
- Own blog with list and detail pages
- Testimonials pulled from Google
- Service protocol explained
- Specialist page (Larissa) and studio page
Admin
Waitlist and content management.
- Login and password reset
- Waitlist dashboard
- Roles and basic audit log
Institutional and legal
Brand, method, packages and policy pages.
- About, Sempre Beauty method, packages
- Privacy policy and terms of service
- Direct WhatsApp and Google Maps shortcuts
Architecture decisions
How the project evolved: technical choices, what changed and why.
Single landing → three flows by decision stage
Before
A traditional institutional site pushed every visitor to the same booking CTA, regardless of where they stood.
After
Three entry routes into the Studio segmented by stage: "I already know", "I'm not sure" and "I'm a recurring client".
WhyA decided customer wastes time on institutional fluff. An undecided one bails if dropped straight into booking. Splitting reduces friction on both sides.
Everything on Instagram → durable record per procedure
Before
Procedure information lived in stories and old posts, gone within a week of the algorithm cycle.
After
One dedicated page per procedure: description, photos, indications, contraindications, FAQ and a comparator for similar treatments.
WhyAesthetic procedures are a researched decision. Durable, specific content converts better than ephemeral social posts.
Free evaluation → paid Prior Evaluation
Before
Anyone could book a free evaluation. Result: agenda packed with the merely curious and high no-show rate.
After
Paid Prior Evaluation through an external platform filters real intent and turns the first contact into revenue.
WhyHigh-end aesthetics don't compete on cheap calendar slots. Charging the first contact qualifies the lead and respects the specialist's time.
Tech stack
Technologies
Integrations
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